Christian Krug is a German journalist and media consultant. His professional beginnings, alongside his studies in political science, led him via the Hamburger Morgenpost to STERN and SPIEGEL TV. He later took over as editor-in-chief of the lifestyle icon MAX, founded his media company Krugmedia and opened a hotel in Marrakech with his wife Ina. From 2014 to 2019, Krug was editor-in-chief of STERN. With two partners, he founded Scrollytelling GmbH in 2021, which has developed a leading software for digital storytelling.