Henrik Wenders

Henrik Wenders started as the Global CMO of Audi in 2020. He devised a new brand strategy, led Audi into the era of electric mobility, and rolled out a new CI in more than 100 markets. Wenders draws on the experience gained at in his role at Byton Ltd. as Vice President Marketing, where he developed a new global automotive brand. Prior, he held various management positions at BMW. He was responsible as Vice President Product Management BMWi for communication and sales in the electric car division. Before his time in the automotive industry, he became Member of the Board of Management for Marketing and Sales at 100world.media AG. Previously, he worked as consultant at Jung von Matt and Grey.