Special Prize Italy
Founder of fashion brand DIESEL, making it a hit first in the USA in 1978 and then in other European countries as well as all over the world, until it became the global fashion icon known today. Since 2000, Mr. Rosso’s brave and innovative spirit has been leading him towards the establishment of an international group: OTB „only the brave”. He heads the Group with a sharp focus on innovation, the digital universe, and sustainability. As part of its strategy, OTB Group focuses on product sustainability, durability, circularity, and traceability across the whole supply chain planning a switch to 100% renewable energy sources by 2050. This extends to packaging, raw material use, and responsible industrial process management.